August 28, 2014

Content and Design Are Inseparable Work Partners

Our user experiences are a reflection of our organization’s structure. If we want content and design to feel integrated, we need to integrate our organization.– Jared Spool

Very interesting article about content, ux, and design. Still thinking about the best way to organize the web team/OUR/IT to produce a better web site.

I’m betting, for the airline’s design team, the boarding pass isn’t considered content. No author created it. It’s probably not in the purview of the Content Strategy group. The organization doesn’t consider the boarding pass to be content because it’s algorithmically generated by software. Yet, for the user, it’s the most important content they needed. This disconnect is a huge problem.

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