May 24, 2006

Lead with the Need

Gerry McGovern hits on a pet-peeve of mine and gives a great example of how internal needs may not work for your customers in Choose Customer Words, Not Organization Words. I love how he blasts the idea of publishing press releases on the home page, and scorns the self-congratulatory waffle”. I’d also add Welcome to the ___ Department Web Site” to the list of phrases that need to die…

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TypeCast I decided it was time to change the Interllectual logo type— I’m just not feeling deco anymore. So I searched through the more than 5000 fonts I
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Departments, Departments, Departments, Departments During our weekly brainstorming session this morning, we hit that place that is all too familiar— the place where the project would be cross the