May 17, 2006

TypeCast

I decided it was time to change the Interllectual logo type— I’m just not feeling deco anymore. So I searched through the more than 5000 fonts I have (l love being in a Graphic Services department…) and pulled out my favorites. The one I liked best turned out to be Cheltenham bold condensed. Exactly the same font I used on Jangly Ganglia. I am in a rut.

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A-Z indexes: A painful exercise in mindreading? Hmmm. Although our A-Z index does require a bit of mindreading, I think it is much more effective than is suggested in this article by Brian

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Lead with the Need Gerry McGovern hits on a pet-peeve of mine and gives a great example of how internal needs may not work for your customers in Choose Customer Words,